1.) Know the basics of SEO
Search engine optimization, the process of improving ranking in search engine results.
Your website won’t do you as much good if no one can stumble upon it. Become familiar with the SEO basics to make it more accessible by search engine.
“You don’t need to employ mysterious, ninja, black hat SEO types to rank well on the search engines. Simply make sure your website is coded correctly.
That means using the correct keywords throughout your text, putting in plenty of links, naming your page titles and URLs correctly, and employing the magic of images and videos.
2. Fresh, quality content
For many businesses, your website is your first impression on a customer. You want to give them what they’re looking for, and perhaps even give them a reason to keep coming back.
“The user is looking for something. Make sure you give it to them and make sure your content is original, well written and valuable.”
Fresh content is a goldmine for SEO, as well. You can keep your content from getting stale (and give your company some personality, too) by incorporating a regularly-updated blog or connecting in your social media feeds.
3. A secure hosting platform
Having your online information hijacked is a nightmare, and, should it happen to your business, it could cost you customers.
“It is imperative that you have a secure, trustworthy hosting company to keep the bad guys out and your content up and running.”
“It is also very important to keep your content management system updated in order to stay one step ahead of the hackers.”
Three recommended styles for online writing to keep in mind:
* Break things down into short paragraphs, with headers if necessary
* Use bullet points
* Highlight important words or phrases.