You want to make the big deals and the big bucks. However, your hurdle is the fact that your looks and voice haven’t matured as much as your ambition has. You have the disadvantage that your potential clients and business partners think you’re a young cub, rather than a king of industry. Here are some tips to make you the known expert in your industry and not the “kid” in the conference room.
Become a virtual real estate tycoon
Become the Donald Trump of your market by owning the entire first page of Google.
When you publish expert articles in multiple outlets with authority, the pages from these publications often rank for your brand or your target keywords. Make an effort to get your social media accounts to pop up in the top results on Google. You’re basically leasing virtual real estate for free on these sites, as well as on Googleʼs first page of search results. If people search for you and you appear to be the real deal, it gets you one step closer to earning respect as an expert.
Create a networking web with A-players
Who knows who your potential clients and partners will be?
The best time to build a network of A-players is before you need them. Smart entrepreneurs know they can’t be experts at everything, and they’re always looking for other experts to bring into their inner circle. Take advantage of speaking opportunities, guest contributor opportunities, and interviews to get your expertise and message out there. You’ll be shocked at how your message catches fire and how complete strangers become new evangelists for you. This will grow your web of influence to attract and seize new opportunities, building your reputation among your peers.
Don’t be a social media robot
Have you ever noticed that there are two types of people talking in social media?
There are those who share original thoughts, and those who simply repeat othersʼ original thoughts. Thought leaders amass a following. Now is the best time in history to make a difference by leveraging your social media following. Make an effort to share original thoughts to create a magnet for building a tribe on social networking sites.
Know where the line is with self-promotion
Know what’s repulsive?
Self-promotion – banging your own drum. Know what’s magnetic?
Concentrating on sharing your expertise and not just promoting your products or services. Sales resistance goes to zero when you’re a trusted expert.
Start more meaningful conversations
No one likes to be ‘talked at,’ but everyone likes to be ‘talked to.’ Conversations are where real relationships develop via two-way communication. Being an expert, having an opinion, and sharing it in multiple outlets puts the microphone in your hand; you lead the conversation. Your message is the fodder for dialogue in blogs, social media, and email. When you do get expert posts out there, make sure you comment back to people who bring credible points to your expertise.
Build an audience at warp speed
The fastest way to build an audience is to find one that already exists and get introduced to it. Literally overnight, you can go from virtually unknown to wildly popular. That’s why it costs millions of dollars per minute to access the audience created by the Super Bowl, the most-watched program ever. The money is in the size of the reach. 188 billion email messages are read every day…yes, BILLION! Some sites, like Linked2Leadership, have massive email lists that you can reach by being a guest contributor. It allows you to drive readers back to your site, and nurture them over time with your message and your personality. This builds a community around your personal and company brand.
If you’re ready to be a lion in your pride, don’t let your youthful appearance stop you. Brand yourself as an expert, and develop a true following among your readers. You’ll be leading the herd soon enough by being a leader, rather than trying to look like one.