Remember when virtual reality was all the rage? What about the daily-deal explosion?
We love a good story and a quick cash infusion, but when it comes down to it, we’re far bigger fans of businesses built on a solid foundation — those that can weather the economy’s fits and starts; that can embrace what’s trendy but don’t crash when kids move on to the next big thing; that address the wants and needs of America’s increasingly diverse population.
Our list of the trends we’ve got our eyes on will help anchor your business, present or future, in reality. From cooking up goodies that satisfy America’s growing taste for all things spicy — a sign of our shifting demographics — to helping workers who are locking the door on traditional office setups, these trends are built to last (at least for a while). Consider this a jumping-off point as you envision new products and services — and look at it as a heads-up on evolving ways to manage your current business. Now, to your future.
The Rise of Big Data
Cutting-edge entrepreneurs are stepping up to crunch the vast (and ever-growing) stockpile of information too large for companies to store and analyze in-house.
Domestic Production Makes a Comeback
Factors like more affordable labor, higher shipping costs, a better financial climate and a surge of homegrown innovation mean the U.S. manufacturing startup universe is experiencing a renaissance.
The Workspace of the Future
The office is getting a new look — or being phased out altogether.
Managers Who Understand the Importance of Goofing Off
CEOs get the message about the value of fun in the workplace and its contribution to the bottom line.
Beauty Seekers Favor ‘Cosmeceuticals’
Consumers take a shine to advanced personal-care products.
Hot Sauce Goes Mainstream
Move over ketchup. Hot sauce is now one of the 10 fastest-growing industries in the U.S.
Energy-Drink Market Gets a Boost From Young Consumers
Energy-enhancing products have grown into a multibillion-dollar industry fueled by young consumers.
Healthcare Goes Digital
The digital health-technology market will be worth $5.7 billion by 2015, with chronic care, wellness and medication management leading the charge.
Using Transparency to Build Consumer Trust
Weary consumers have had enough of false promises and conflicting marketing claims and are simply seeking brands they can trust.