Lamarwaltersuccess Blog

April 9, 2013

“Thinking of Starting a Business? Check Out Consumer Health Technology”

Filed under: Business, Inspirational, Motivational, Sucessful, Uncategorized — lamarwalter @ 1:58 am

health-pano_24879

By: April Joyner

New apps and devices are bringing diagnosis and treatment straight to the end consumer.

The Affordable Care Act put a spotlight on the surging cost of health care. Now, companies are developing products–including fitness apps and glucose monitors–that aim to help consumers take control of their health and cut their costs. Your products should bring sleek, user-friendly design to even the most intimidating and opaque areas of health care, such as cancer screening.

Major player

Jawbone, WeightWatchers, Nike. Privately held companies include Castlight Health and Zocdoc.

Investors are very interested…

Digital health care companies raised $1.4 billion from VCs last year, up 46 percent from 2011, according to incubator Rock Health.

…So are strategic buyers.

That includes insurance companies and other tech firms. Aetna bought Healthagen, maker of health reference app iTriage, in 2011. In February, Jawbone acquired Massive Health, maker of the meal-tracking app Eatery.

Brace for red tape

Start-ups have to navigate a maze of regulations regarding consumer privacy and health claims. Certain apps, like diagnostic tools, may require FDA approval.

What’s the ideal prior job?

Big Data engineer or a doctor or medical researcher. Design skills help, too.

Industry buzzword

Wearables: Sensor-based technology that track users’ vital signs. Wearables comprise one of the leading segments in consumer healthcare.

Advertisements

Leave a Comment »

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Create a free website or blog at WordPress.com.

%d bloggers like this: