Lamarwaltersuccess Blog

May 30, 2013

“Growing Slowly Doesn’t Mean You’re Stagnant”

Filed under: Business, Inspirational, Motivational, Sucessful, Uncategorized — lamarwalter @ 11:20 pm

Amys-Ice-Cream-alibee-flickr-1725x810_26491

By: Leigh Buchanan

Amy Simmons, co-founder and CEO oft he Austin institution Amy’s Ice Creams, says you shouldn’t only be focused on fast growth.

“Growing slowly doesn’t mean you’re stagnant. There’s tons of motion going on.”– Amy Simmons

Rapid growth is a sign of success in this country. How many units do you have? What are your gross sales? That’s never been what felt good to me about this organization.

I’m really conservative financially. I mean, I’ve started other businesses since Amy’s–I take risks. But I’m very calculated. Growing slowly doesn’t mean you’re stagnant. There’s tons of motion going on. A few years ago, we had a two-year battle with the shareholders whose growth plans didn’t align with ours.

It wasn’t enough to say we’re 28 years old, we have no debt, your return on your investment is phenomenal, we have a lot of national presence. They see that, and they want it monetized. They want the Starbucks model. We had 22 shareholders, and now we’ve pared that down to nine, and everybody is aligned.

My husband and I started a development company, and we’re creating these centers called Austinvilles. Each one is named for its zip code. We find an architecturally interesting, human-scale building and we open an Amy’s there and rent the rest to local businesses that have synergies with us and each other.

We all support each other. It lowers our risk. It promotes local entrepreneurship. And it preserves Austin’s history and character.

Advertisements

Leave a Comment »

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Create a free website or blog at WordPress.com.

%d bloggers like this: